Downtown San Jose
With every store, we look to imbue the interior with a persona derived directly from the neighborhood character and surroundings. The narrative designed for this San Jose store shows the layers of community and is a visual representation of the evolution of downtown San Jose. The story speaks to the growth of the area over time. Each time period influencing the next. Layer upon layer resulting in the vibrant, dynamic community of today.
experiential graphics and branded components, wayfinding, signage
Meris Brown (Illustrator)
Chris Sanderson (design production)
Aaron Leitz (Photographer)