As part of every Umpqua neighborhood store master plan is a site specific narrative. Typically located near or at the primary entrance. The narratives serve as a welcoming ambassador reflecting the best qualities and character of the respective neighborhood. If possible, we hope to uncover a hidden secret or gem that only a true local might be privy to. We then look for appropriate ways to visualize and execute that story to capture the viewer’s imagination on an emotive level.
Using DNA sequencing as an analogy to reconstruct the history of a neighborhood, we crafted a series of cast, fused, mirrored, etched and digitally printed glass “building blocks” to form a visual timeline of the surrounding area.
Every corner has a story in this wall map in relief. The map paints a vibrant story of downtown Portland’s sorted and dynamic past.
A visual, vertical timeline in etched glass and metal. This timeline narrative graphically depicts the history and agricultural abundance of downtown San Jose. By linking the Umpqua store to the city’s past and present, it symbolically communicates the Umpqua value of involvement.
The engaging white-oak display describes the unique features of staircases found throughout the hilly Queen Anne neighborhood of Seattle. By linking the Umpqua store to a compelling local story, it symbolically communicates the bank’s value of involvement.
1 opaque projector, 2 rolls of tape, (24) 7B pencils, 16swift stencils, 60 feet of bond paper, 150 Avery dots, 4 artists, 4 days. Just a sampling of the ingredients required to bring the swifts of Chapman school to life for the Umpqua Bank Northwest 23rd and Glisan store.
Telling the story of local hero Edith Macefield, this narrative reinforces Umpqua’s values of community engagement and pride. Her eccentric life and unconventional spirit are reflected in the Ballard neighborhood of Seattle.
This cast glass and metal wall sculpture depicts a passing storm as a metaphorical narrative for the character and inherent resiliency of the Newport community.