1 opaque projector, 2 rolls of tape, (24) 7B pencils, 16swift stencils, 60 feet of bond paper, 150 Avery dots, 4 artists, 4 days. Just a sampling of the ingredients required to bring the swifts of Chapman school to life for the Umpqua Bank Northwest 23rd and Glisan store.
As part of every Umpqua neighborhood store master plan we develop a site specific narrative. Typically located near or at the primary entrance. The narratives serve as a welcoming ambassador reflecting the best qualities and character of the respective neighborhood. If possible, we hope to uncover a hidden secret or gem that only a true local might be privy to. We then look for appropriate ways to visualize and execute that story to capture the viewer’s imagination on an emotive level.