The Madera apartments located in the heart of silicon valley, Mountain View CA. Our task was to express a unique brand position by presenting the apartments as unique to the competition. Throughout the property opportunities to surprise, delight and engage the viewer were developed. Signature elements include a bright, attention-seeking message in clubhouse calling attention to the communal conference room above. The message is made of large blue reflectors that catch the light and suggest creative opportunities. Adjacent to the bocce ball court, sculptural modular seating playfully crafted from fuzzy green astro turf define a relaxing place to meet.