During the renovation of what became Hotel DeLuxe, developer Provenance Hotels and Interior Designer David Hill came to us looking for ways to integrate the brand identity with the guest experience. The original Mallory Hotel was built in 1912, with architecture that harkens back to a more elegant, glamorous era. The new interior was designed to embrace old Hollywood grandeur, with an updated décor featuring more than 400 still images from films made from 1930 to 1950. Responsible for thematic development, we employed the architectural graphics to subtly embed the hotel identity within the environment. At each floor, motion-sensing mirrors greet guests like personal doormen, imparting a backlit narrative that highlights the stories of movie directors after which each floor is themed.